We are excited to announce that our community will soon enjoy the advantages of clean, renewable power at competitive rates. Beginning in March 2024, Hermosa Beach residents and businesses will have 100% clean energy provided through Clean Power Alliance (CPA).  At its October 11, 2022 meeting, City Council voted to join the CPA along with 33 other agencies in Los Angeles and Ventura counties in offering community choice energy to residents and businesses. The 100% Green Power option is the default choice for electricity customers in Hermosa Beach, as selected by City Council. 

No action is required for residents and businesses to enroll enrolled in CPA’s 100% Green Power rate option, which provides 100% renewable content and gives you the opportunity to join the City of Hermosa Beach in our commitment to protecting the environment.  

You can also chose not to participate in the program and “opt out” of the service entirely. By opting out, customers would be choosing to stay with Southern California Edison (SCE). A 12-month waiting period would apply before customers could to return to CPA in the future. Rate information will be available on CPA’s website.  

What comes next? 

As CPA begins to offer service to Hermosa Beach, customers will receive a total of four notices via mail before and after the switch from SCE to Clean Power Alliance. The first notice is scheduled to be distributed in January 2024. You don't have to do anything when you receive these notices; you will automatically begin receiving the benefits of CPA service in March 2024.  

However, the notices will give you information about your new energy choices, including how to make changes to your account and customer support contact information. Once you receive your first notice, you can also choose not to take advantage of all the benefits CPA has to offer and elect to opt out without penalty, and your electricity generating charges will remain with Southern California Edison.  

Additional Information 

To learn more, including frequently asked questions and rate comparisons, visit the CPA website at cleanpoweralliance.org. For any further questions, feel free to contact CPA Customer Service Center at 888-585-3788 (TTY: 323-214-1296) or Email Customer Service or visit Clean Power Alliance website.  

For additional information, please contact Doug Krauss, Environmental Programs Manager, at (310) 750-3603.   

What is Clean Power Alliance? 

Clean Power Alliance (www.cleanpoweralliance.org) is a nonprofit entity, formed through a Joint Powers Authority (JPA) made up of 32 public agencies across Los Angeles and Ventura counties-including Hermosa Beach-working together to bring clean, renewable power choices to our communities.  

 How Does it Work?

The CPA purchases electricity on our behalf and delivers through the City's existing utility grid, run and operated by Southern California Edison.  

You can control your percentage of renewable energy or go with 100% for the greatest environmental benefit. If you decide to remain with CPA, you will continue to get your monthly bill from SCE and will submit payment directly to them. There will be a line item on your bill that shows "generation charges" indicating the payment made to the Clean Power Alliance. There will not be a separate bill for CPA-related charges.  

Does Clean Power Alliance offer special energy rebate programs and/or bill assistance? 

Yes, almost all SCE programs will still be available to Clean Power Alliance customers. Furthermore, the CPA will offer separate programs for its customers in addition to the existing programs offered by SCE. Please see Clean Power Alliance's Frequently Asked Questions for more information on billing and special programs.