Making Hermosa more walkable, bikeable & welcoming

Activating sidewalks through live and recorded music

Created content and sponsored printing costs. Published and designed by the Hermosa Beach Chamber of Commerce and Visitors Bureau.

Light Pole Banners & Seasonal Lights

Fun, free events to draw South Bay locals to spend in Hermosa. Visit our Event Calendar for more! 

Local Hermosa Marketing Trips

Shop Hermosa is a celebration of local businesses and services in Hermosa Beach. Join our businesses by using #ShopHermosa in your social posts. It’s free

Tactics

• Use #ShopHermosa marketing tools to identify your business as locally owned, and label Hermosa-made or grown products.
• Claim your business listing and location on Google My Business to increase your visibility online.
• Encourage your customers to use the #ShopHermosa hashtag to promote their favorite Hermosa Beach businesses and services.
• Ensure you’re active on social media. New photos and updates help keep your followers informed and interested in your business.
• Retweet, re-post and share everything satisfied customers say about your business on social media. Each customer post acts as a little testimonial that may encourage others to give your business a try.
• Respond to social media reviews online. This shows that you value your customers’ feedback, gives you an opportunity to highlight the positives and shows you care.
• Join the Hermosa Beach Chamber of Commerce & Visitors Bureau. The City enjoys a strong, highly collaborative relationship with the Chamber and its many active participants.
• Network! Hermosa is a small town. Get on a first-name basis with our community by joining our local community and neighborhood organizations. Supporting local organizations also builds goodwill and raises your visibility in our community.
• Participate in Chamber-organized Sidewalk Sales
• Truly Hermosa: https://trulyhermosa.com/

1. It keeps dollars in Hermosa Beach’s economy, parks and vital community services.  In 2021, Hermosa businesses generated over $3 million to the City’s General Fund through salesrevenue, tax and tax and over $3 million through transient occupancy tax (overnight hotel tax) which. This pays for essential local services including police, fire, parks, and libraries.  For every $10 spent at a local Hermosa business, as much as $6 - $7 stays in the community through sales taxtax, jobs’ payroll,and business donations to non-profits, including local schoolsschools.schools. Spending locally ensures that your sales taxes are reinvested right here in Hermosa Beach! 
   
   
2. It helps the environment. Shopping local reduces your carbon footprint. Having a diverse range of businesses within walking or biking distance reduces the amount of driving you need to do, lessens traffic and air pollution and helps to conserve land.
   
   
3. It creates and keeps local jobs. Local businesses prefer to hire local.  They create jobs in the community for people of all ages and strengthens the local economy. 
   
   
4. It helps to keep us unique. Local businesses want to serve the local community. Supporting local businesses directly helps our unique businesses to thrive.
   
   
5. It nurtures our community.  Our local businesses are committed to investing in Hermosa Beach, donating to charitable causes, actively getting involved in the community and helping to support our schools, local events and festivals. 
   
   
6. It creates more choice. Local businesses respond to their customers and have freedom to choose the items they sell. They often carry a wider array of unique products that are locally-made or produced. If you don’t see what you want or need, ask!
   
   
7. It spurs entrepreneurs, the lifeblood of California’s economy. Hermosa Beach has a special creative energy. Shopping local encourages that creativity!
   
   
8. It’s fun! Explore Hermosa!  Discover what our local businesses have to offer.  Meet your neighbors. Be proud of supporting local businesses!
   
   With each purchase made close to home or work you make an investment in our local economy, save time, and reduce your carbon footprint
   
   
9. It’s personal!   Chances are that many of our local business owners and staff are our friends and neighbors.  They live in Hermosa, support other local businesses by eating, shopping, encouraging friends to stay in local hotels and playing here, procuring local services (e.g. accountants, architects) and reinvest their money in Hermosa Beach. 
   
   
10. Our local businesses support the community.  They buy local AND give local too!  Throughout the year, our businesses give back to the community by supporting Hermosa Beach non-profits and charitable organizations through the donation of products, services, funding and volunteers. 
    
    
11. Convenience. We’ve got much of what we need right here in Hermosa. Check with your local merchants first - you can avoid the traffic, save money on gas and enjoy the ease and time saved on keeping it local.  Better yet, bike or walk local and you'll be getting your daily exercise, too. Chances are we have what we need, right here in town.  Think local first.
    
    
12. You can make a difference.  With every local purchase you make, your patronage positively impacts the local economy and the viability of local brick and mortar businesses. 

THANK YOU FOR SHOPPING LOCAL and MAKING A DIFFERENCE IN OUR COMMUNITY!